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Seven Traditional Festivals to Get Branded with Logos Designed by Public

Sep 15 2010 09:32AM   By Zhang Hui

Seven traditional Chinese holidays will get unique logos to promote Chinese culture to the world according to the Chinese Culture Promotion Society (CCPS) Tuesday.

The seven holidays are Spring Festival (or the Lunar New Year) which falls on the first day of the first month of the Chinese lunar calendar; Lantern Festival on the 15th of the first lunar month; Tomb Sweeping Day on April 5; Dragon Boat Festival on the fifth day of the fifth lunar month; The Night of Sevens on the seventh day of the seventh lunar month; Mid-Autumn Day on the 15th day of the eighth lunar month and the Double Ninth Festival on the ninth day of the ninth lunar month. 

"The designs should learn from the failure of the Fuwa" Wang Shi executive vice president of CCPS said during the logo solicitation launch Tuesday.

The Fuwa served as the official mascots of the Beijing 2008 Olympics and in Wang's opinion were a "terrible design and the worst idea that ever came out." Wang expressed concern that the final logos may not please everybody.

"Spring Festival is a day of jubilation and the logo should highlight the happy-go-lucky Chinese culture and festivity" said Guo Wanxin professor of the New Economy and New Industries Research Center at Tsinghua University.

The debut of the logos could also avoid additional embarrassing incidents such as when South Korea and China squabbled over the "ownership" of the Chinese Dragon Boat Festival Guo said. South Korea's Dano Festival which is celebrated on the same day as the Chinese Dragon Boat Festival was recognized by UNESCO in 2005 as a world cultural heritage causing irate Chinese people to label it a "cultural robbery."

Now the Chinese government plans to package and present to UNESCO all the traditional Chinese festivals for cultural heritage consideration. "We would be very grateful if the logos appear on the applying documents that are submitted to UNESCO" said Jin Jianfan vice president in residence of CCPS.

Jin said they would try to get government approval to promote the logos worldwide after they are announced on January 26 next year.

Participants can submit their designs at www.zhubajie.com from September 22 to December 22. Winners will receive up to 40000 yuan ($5916).

Zhu Mingyue CEO of the Zhubajie Network Company a creative design platform estimated that they will receive over 100000 designs and attract more than a million participants.


(Souce:  http://www.globaltimes.cn/www/english/metro-beijing/update/society/2010-09/573337.html)