For many entrepreneurs, startups, and small businesses, advertising
is a key factor in the success of the organization. Sadly, there are many business owners who treat new advertising opportunities as an afterthought. This couldn’t be more detrimental to the health of a company. In order for organizations to succeed in these economic times it is absolutely essential that they understand the correct way to advertise their small businesses. In doing so, it is also prudent to ensure that they do not overspend on their advertising budgets. Thankfully today there are numerous opportunities in various forms of media that will allow small businesses
to almost directly compete with larger and more recognizable brands. Ultimately, the overall goal of any small businesses is to effectively advertise without wasting capital on their marketing efforts.
Quite possibly the most damaging mistake for small businesses is to overextend their advertising budgets. While many do not conduct due diligence in market research to ensure that they are spending money on the most impactful medium, successful small business advertising really comes down to understanding your target market. Many companies tend to try to run the largest and brightest colored ads in an effort to create an eye-catching engagement for potential customers. While in some mediums this may have a desired effect, placing an ad such as this in the wrong context will ultimately turn into a waste of money. For small businesses to truly understand the effectiveness of their advertising the must effectively track the success of a campaign. In keeping detailed records on the success of a marketing effort, it will allow the organization to quickly take action if their efforts do not produce results. While this may sound overly simplistic it is important for any marketer to understand the importance of proper A/B testing.