Less than one out of ten people worldwide write, or have written, love letters. This trend is broken by a love letter competition jointly organised by ZBJ Network INC., the Tourism Board of Pengshui County, Chongqing, Time Fragments New Media Co., HKSTV, Chongqing Evening Paper, and the City Paper. More than 1,100 love letters, sent from Europe, America, and Asia, were collected within two weeks of the commencement of the competition.