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Five Ways to Advertise Your Product or Service Online

by Kevin in Business Oct 25, 2012 EDT

More and more people are taking to the internet in order to sell their products and services, and it’s not really that surprising when you consider how many different marketing options are available online. The great part about online marketing is that is can often be done on a very small budget, with some options not costing a single penny. Let’s take a look at 5 different ways you can market your product or service online, all of which have proven to be very effective at drumming up business.|
5 Marketing Tips For Your Business

1. Get social - Social media marketing is a fantastic way to reach a large number of people in a very short period of time. Using sites like Facebook, Twitter, and YouTube can help you get your message out to hundreds of thousands of people with the click of a mouse, and all without spending a dime. In many ways, social media is very much like the old-school word of mouth marketing method that has been effective since day one. Just a few people sharing your product or service with their network can result in thousands of people stopping by to visit your website.
 
2. Pay-per-click - Getting your website to the top of the major search engines takes a lot of work, but in the meantime you can get up there by using PPC marketing. Google Adsense is perhaps the best known PPC option out there and it can really help boost your business. All you have to do is choose keywords that are relevant to your business, only paying when those are used in a search term that results in your ad being clicked. The great thing about PPC is that you have real control over the ads and the monthly budget.
 
3. Get writing - People tend to buy from businesses that they trust and a great way to build that is to add a blog to your existing website. By adding interesting articles about your industry, you will be establishing yourself as an authority in your niche, which in turn builds that all important trust level with visitors to the website. You can also talk in detail about the products you sell, making sure to let people know how your product can benefit them.
 
4. Search engines - The vast majority of people looking for a business or product now use search engines to find what they want. It’s imperative that your business lands of the first page of search results when people use a search term that is relevant to your business. In order for that to happen, you have to make sure that your website is search engine optimized. That is something you can do on your own, but it takes a fair amount of work and is actually worth paying a professional to do.
 
5. Network - So much time is devoted to mowing down the competition, it becomes easy to forget that there are businesses out there that could help you. Try to create partnerships with other online businesses that are not in direct competition, but who could help your business. For example, if you sell golf equipment, think about partnering with local golf courses to create cross promotions that will benefit you both.
 

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